The underlying idea is a 'travel advertising' shoot. Using shadows/silhouettes to depict iconic locations e.g. the Eiffel Tower, the Statue of Liberty and safari animals. By introducing people in full colour, in typical holiday regalia, the contrast then supports the tag line "you bring it to life".
What is a Silhouette? - well according to the fountain of all knowledge - Wikipedia "A silhouette is a view of an object or scene consisting of the outline and a featureless interior, with the silhouetted object usually being black. The term was initially applied in the 18th century to portraits or other pictorial representations cut from thin black card". Perfect.
The term has also (from the same source) "....been extended to describe the sight or image of a person, object or scene that is back lit, and appears dark against a lighter background. Double perfect (if a man can say such a thing).
This effect has been used to create a very specific genre of theatre "shadow". Its history can be dated beyond the 13th century in China. Today there are over 20 countries with 'troupes' performing the genre.' Pilobolus' are an American troupe originating from New York City. Following widespread exposure on US TV, they have since appeared around the world, featuring on
the UK's Royal Variety Performance show of 2009.
The following images show how the effect can be created.
Because a silhouette emphasises the outline, the word has also been used in the fields of fashion and fitness to describe the shape of a person's body or the shape created by wearing clothing of a particular style or period.
Because of the limitations of studio space I will need to back light 'small' silhouettes to then projected 'larger' shadows on to a white background.
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